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BizBros

Episode 20 · 9 months ago

EP20: Sales people are liars: True or false?

ABOUT THIS EPISODE

Haha, you are such a liar. Must be in sales. 

Oh my, how did you manage to sell that? What did you promise thats not true?

I love these types of questions and the stigma around sales. Do you think its true?

Well, Sometimes. Maybe. Not. 

Sales is closely tied with lying for ages now,but is it even true? We dive deep.

Hey guys a guys woit up what's up anotherphenomenal bisbros episode, every episode is phenomenal. Sure ththat is very assuring when your cosessure that's very assuring thanks Bor, but we do have a phenomenal episodelike any other yeah. Can you talk a little bit more about ityeah, so we're going to talk a bit about clying and o Yeah and how to never get caught kidding. I'm sorry islikea Guy YeahTunnel, my singlis cutting off sorry, no or Okan, but we are going to talk about about lying.Let's do it and lying in sale. I mean, let's not dolying. I was ALO. Let's do talk. Yes, do talk about Lyng, Sheh so and lying in sales olying in general or lying in general.But let's talk about yeah in general, but also you know. Let me rephrase it sure Setin the wite expectations and basically sell it in the gray zone. I can talk Abit Bot, brace onl if Yhouwant okay, okay, so so I've never done this. I have neverdone this. This is the first time I'm...

...talking about this. Just so we're clear. So we don't have anyone come back to me.Basically, Sellin in the gray zone is, let's say, fintransactional sales. Thisis where you would sell something but fail to disclose crucial informationthat would impact the deal, but not necessarily lying to the customer. Shewould just be like Sur so like we should the then probably talk aboutdefinition of lying. You should wetef. We wely should because, becausein the past I think there's a stigma around when someone calls you and theirsales they're liar still when I say te sales, they think Ilie. That is not correct for all of you whothink that fuck you, because that's not correct, there's a huge difference in lying to peoplebeing obnoxious, prick versus selling properly and making sure youhave a good returning customers there's a huge difference, and if you stillthings, if you still think all sellers Ar Liars Post again, this is not a PGA thirteenepisode fuck you yeah, I mean there is a big stigma bit of legacy from the. I think I think Hollywood movies of theNIS and how they put in help have portrayed successful salesman. Theydenial pushy loud anoxious and a liar just looki. Just look at just look atthe movies that came out with it. Yeah like the the first scene, that comes tomy mind, is actually boiler room with...

...windiesel. I didn't you should see itthe it's basically where he picks up a falling from a prospect and he just bullshits his way. NTOSEL in front of the g selling somestocks, there are younoy useless, thethe first, one that comes to my mindis the ABCs. Oh Ye ABC ye stink, an so stignie yeah always be closing inse, Osticknize and third you're fire Cadalic Aldorado. So the Ling is lying so Busybu when yousay you have something and you don't have it and then you fail teliver andyou just miss everything up across your product, because your customers acrosseverything, don't do that. Just just don't do that. I mean it seems.Sometimes it's like an easy bing. It seems so yeah it's easier to do that.One Yeah it's easier to NA, be woutful, it's easier to go around this, becauseat the oher day you might lose some deals because you are not delivery.What the customer actually needs and you will lose deals because of it. Iyou will Youi mean you IOS more than de no. If you lie, Yo lose a lot morethings, they're saying like if your truthful versus full, like aliar sure as a liar, you could be having grat two months because you like, through your teethand then next, you know following months, there's Goinna be shit, stone,Wai you for you, then you have to leave the company and then there's like a raptheir fills. You don't do that! Don't do that! Do not lie to your customers.You have to be very honest with them and shoutful, because at the end of theday, you're there for them you. Let me repeat that you are there for yourcustomers, not because of your quota,...

...not because your company, you exist tosolve their problem. I know this sounds like repertive wheever. You see Onlithat you are there to solve their problem. Yeah I mean, if you play tricks withyour customers, clients they GOINTA play tricks with you, ou just bed for busies, it's just shitfor business, but there's a lot of people who do it still sure there's aall people who do it still, there's leasiness. There is there's all sortsof things happening and I get this Tigma, but I think it's rapidlychanging. I think the market is getting more andmore educated. What a good service is examt when I say a good service. I alsothink about good salesman. You know initiating the othe sales, the relationship, it's you know it's let'. Let's say youwalk in a store. You buying something you're pickingbetween eggs. Whatever I don't know why pick tag isbut like you're picking between two things and all of a sudden aceldupscomes comes in and Ourselvs rerlatantly lies to you. Ta Pick product a overprodb because of something, then you got outside the store and a product doesn't work. Imean that that happens, because you know you know. Sometimes they areincentivise to push certain prouts, Aguss, yeah yeah and then what happenswith our customer anhe isn't gonna ead return ever angive you hes Gonta talk to like you know exactly Bout B, you lose you losevalue, your one sale or two will not help. You Get t your goal, longterm,whoever lies in sales, just think super...

...short term and is detremental to thecompany's health, not just seals. It's messaging ingeneral in general, Sitedon't write anthing, that's Naim, soit's, not ru.Don't do thatgod do that and we still do it. Pecies yeah species. We stillsay Shit, THAT'S NHOT! You know why take it till you make it sure I mean no,because because there's this Yoa k o we are in a roald. You know where startopsare like Thev receive more funding, and therethis you know scrappy hustling mentality and sometimes with a husslementality. Usually comes you know, hustling, isn't it isn't? It is anorline yeah. I agree, I isn't it's a Gret, it's the mentality, yeah, but butsometimes it's you know it goes handdocand an you know with employees. I think tit is o, don't don't hiring trtalents, you know what you know. You know what'.You know what can ruin the company Alo Things in earobviously I'm get outhere, but like a pademic, Hin ran company, yeah, sureokayit ruined many, but anyway outside of natural disasters and pademics. It will be when you as a sea level,exactle tell something to your employees and don't deliver on it. Regardless of your intentions that could ruin the company depending.It really also depend on the type of people that you have working for you.If you have people who will perservyou. Who Will Push your bought into themission you will survive and strive? I was just saying: Do not do that O dothat. I just don't think that's great...

...sure, andhow about Vocanos Canalsorecompanies kidding. I think this episode is done.I think Jocqu is not able to have a conversation, and I think he's justmessing with me but kidding dude dude. But anyway, when everybody says I mean everybody,I'm exaggerating but add value. This is this is also one oneof the things I want I want. To mention. Add value as a sales wrap. You have toknow what you're calling you have to know something. You know what you don't you? Don't you really don'tyou donot need to add value every single step of the way, because it'snot possible possible. It's not possible TSTOP, trying it well depending on where the people arein your selcycle right. If it's a prospect, different thing, if they're furtherdown in your pipeline, yeah Nadge them you on a call: Hey Co, Hey hey, what'sup just wantto, see where wee Comi Stan at e Seno the contract a little bit ago,whatever you don't have to always have value, it's not feasible! It's really not! Sometimes it's just ahuman human heybrow. What's going on yeah I mean a just. Let me know peopleget fucking busy. Yeah I mean you have this. You know like educating theclientbits and soon, but there's fulncycle. It's just it's not possible.It's maybe you know twenty firty percent of the full cycle. If there's apart of where you ad value and there's a part when people get basy and justWan nudg someone SSU, just don't don't buy into this whole, you always have toIdon't know you do not have to know. Oh there's, Oh my God, the millof on Y, you have to value sure whyis...

...the right time, ind place depending on where that customer is,you don't have to add value. Give you don' I'm sorry it's waste of your time to figure out how you're Goin to addvalue in, like, after six months of talking to someone how are y going toadd value after, like six menths of talking to them an send like three redlined contracts. How? Oh I'm sorry let me I went to research to th Cyclopedia ofwhatever, and I pulled this great quote. That could be beneficial to your wellbeing. You could do that. ITWILL. Take Youfifteen twenty thirty minutes an hour just in one email, insaid. Instead ofjust nudging, someone hey what's up yeah, I think offuse. Now I haveeveryone on Livdin says you have to Adveto. You do not have to bet withevery breath you take o in I Dido I valued you with that. Mybreath so ha getting. My breath is valuable anyway,especially in the podcast anyway anyway, but you know it's A. I just think it's been blown out aproportion as a human being. Have you always aut of the value? When you talkto your wife, of course, not have you always ad value? When you talkto someone one of your friends sure I mean ofCoure, of course not o I mean quit would be frank, even women with theclients. Sometimes just you know it's just being there seing Ho yeahlistening and maybe nothing else supporting Wa, I'm just here, for youcan eed anything. Sometimes that's fucking enough, don't push it don't Don.There's no reason to do so sure so lying is bad generally is just jusgenerally generally is, andthen...

...you know what I don't like. I don't like Wa kidding that just Oh,my God, you know what okay, you know what I hate: Okay Marketing in general,no, no, no good! Try, though, that's a great try.I don't hate Marketin in general dod not do that pit me aguains marketing,because that's not how it works. That's a great try, Bi byheway. What I'mtrying to say is I tryg to say before your wily comments come in and try andto stir some shit is when you have campans wild. I T I would se hate shongword,but we, this Tislife, hey special super Sunday offer just foryou and then you go in and there's no superspecial Sunday offer just for me. It's really Nice Liklook. If you tellssomeone it's Super Special Sunday offer just for you just make a super specialSunday offer Jo Doin the voice, but sometimes sometimes marketing should be like hey. I got nothing to say. Please Click!I might help you I'm not necessarily in those words, butyou give what I'm saying like don't put. Lon Do get like Bat Click Bay clicking in and then don'tnotdelivering on. What you bathet me with ithat makes it cose. You have to deiervalue every single day, deliver value whenyou sleep, Rin, Owir, the click value when you sleep, but it's it's really hard. If, if it'sreally hard, when you have a team...

...that has been managed poorly in thepast, let's say and We'eincentivized to Griffon Cor to get them on the right track, it'sreally hard. Well, I mean back Byteway, yeah, yeahyeah. Well, let's Say I'Ma Talk, fo from personperspective and losing themes tend to do anything to get thatContrack. Let's play like this, you expand upon that. What do you mean? It's like? It's like you know, it'slike playing foker a start to lose and then Uyou bet more and more losing teams. You know, try to you know, tend to forget the fundamentals and whyare theyre losing and then try to do tricks cas deceptions things like that to get on the you know, Wenning Sihe, a! I really don't think this is this.Is You know way to go? I think it's always bout. The fundamentals, alwaysis I mean if you don't do the fundamentals? Youill, not proquest, asthe team, simple fundamentals. As soon as you forget fundamentals, then yourwhole process will be you'll, you'll see the cracks and your whole processwill start to quack. If you stopp ing the fundamental yeah and all tricks andandwhat'snot tricks, but these you know deceiving- and you know that kind ofstrategy not delivering Bhat, you see and things like that they can onlymaybe give you you know a short burst...

...of Wand, a quicklyin, but that's aquick won. In short, I'm thinking an it' short, I'm thinking, I the Midteram,be just a gonta crumble. You! No! If you don't think two three five tenfifteen years ahead, depending on what type of business you're building andwhat you're looking to do. You won't be successful. You have to have plans for three months six year, five years, tenyears, if you do mostly, if you do badly, it's very important tounderstand why therjus there's a great saying insturbian about gambling. The Mother didn't scold her son forgambling, but for trying to claw his way back. If that makes ene sense, I can sn sviansue Nono mine, maybe maybe near Mica, Cleaiassekosko nigososevadio approximately anyway. That's that's nowyou guys Oserbia basically, but you know like when you're on alosing shriek you'd go. You know you can go way above your means, and that goes thesame. With selling the same ISH company N Make Wild Bets that most likely won'tbay off or they can pay off in a very, very short short term versus losing outgoing down the line. Sure. So that's that I think everything wehave to say about lying. Oh there's a lot more to say about this honesty,dishonesty in general, dishonesty in general, but this is like the stamingin the Grat son Grazugraz on hi speaking fraon. It's it's a skill set.Really I'm not saying it's a good...

...skillset, but no way how to swim. There, I think, is a specific skill sai that, depending on where you live, could or could not the latter. Morelikely yeah could be utlized very debatable. What is what the GranZzone is? I O yeah, it's it's superdavatable and the thing is I'm natby fan. I really am not rather say it as it is, and then, ifyou lose someone hey shake hands and then wh knows maybe down the line,you'll be partners or whatever bic. Just I just don't think it's worthwhileto try and manipulate or deceive anymore, because it will hurt you you will get hurt. Yes, think you guys very much for to aninfinet episode. We don't have anywhere for E to clickSOB and subscribe and like like it's a youtube, accept subscribe, which youcan on many platforms for podcast, because we are average Orif you want to like just you know,right like that. W'll be great that be great, because there's no comments towrite, because this will be ongl, podcast anchor and apple bodcast. So ormaybe there is on my big blind there, Isianyway Sointo. That will also tellyou guys. We have no comments by the way because we don't know anyway. Thankyou e much for Wer tuning appreciate it appreciate you all have a great greatweek. Thank you guys, Byebye Mike.

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